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4 Reasons Why Now Is The Perfect Time To Create A Substack Newsletter

  • 4 min read

It’s really worth it.

Someone letting you into their inbox is a way bigger deal than someone just following you.

As a marketer myself, I can’t think of another marketing tool that’s as consistently profitable as email marketing.

Medium as well as Twitter are changing and it’s tough to predict what might be next.

Your account on Medium or any other blogging site is on borrowed land.

It’s not YOURS.

The algorithm could change. Medium could be sold (as Twitter).

You only rent your little space.

If you have your own newsletter with an email list you own, you’ll be fine.

Why?

Because you can take your subscribers with you whatever happens.

Let me ask you something:

  • Do you suspect that you were made for more?
  • Do you suspect that building a writing business that you truly love is really possible?

If you say ‘YES!’ to both, I‘d love to give you 4 good reasons to invest in a newsletter on Substack today.

4 key advantages of your own newsletter on Substack

Building an email list is important and the foundation for your online business.

It’s the only asset in your digital business that’s proven to:

#1 — generate a 4,400% Return on Investment (ROI) making it one of the most effective options available.

Meaning email generates $44 for every $1 spent.

#2 — Your email list becomes more valuable with time.

#3 — You can build a real connection and serious intimacy with your audience.

#4 — Your messages really get seen: 20–30% average open rates vs. 2–3% organic visibility on social media in general.

Substack’s new features

I love Substack because it’s a writer-centric platform.

Within the last past weeks, they’ve introduced Substack Chat which gives you the opportunity to chat with your subscribers in a private space.

Additionally, you can now mention other writers and cross-post their stories.

Mentions and cross-posts can definitely help to amplify your message and to gain new subscribers.

Check out my HOT and NEW YouTube channel to learn all you need to know about Substack’s new features for writers:

How I’ve grown my email list and promoted my email subscriptions

I’ve officially launched my Substack newsletter four weeks ago.

Since mid-October 2022… I’ve grown my subscriber base to 234.

My secret?

At the bottom of every single post on Medium.com, I offer my followers and readers to become newsletter subscribers.

There’s a call-to-action (CTA) at the bottom of every long form article.

Additionally, I link to my Substack in my short bio:

Final Takeaways

With over 15 years of experience working for various clients, brands, and companies, my recommendation is to start building an email list now.

It’s about time.

When you start blogging on Medium.com and generate engaging content, people can’t help but click on it.

They fall in love with your writing and your personality, and voilà… they opt-in for your email list.


Subscribe to my Substack newsletter to experience the Medium Advent Calendar! Every day until Christmas you can watch an exclusive How To video about Medium.

Do you want to create your own Substack newsletter? Sure thing!

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