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7 Minutes — That’s The Perfect Blog Lenght On Medium

  • 3 min read

You need to know where Medium.com is coming from and one specific study conducted by the company.

Most of us are not full-time writers.

Our time is limited.

So the ideal length of a blog article is a crucial question. Should you write many shorter articles or focus on one to five very detailed articles per month?

Did you know that Medium’s former CEO and founder Ev Williams also co-founded Twitter?

When Williams left Twitter and started the publishing platform Medium, he sought to split the difference between tweets and blogs.

He named the platform “Medium” because this platform is about medium-sized content.

Content that’s longer than a tweet.

If you wonder why Medium’s second CEO, Tony Stubblebine, recently shared that Medium is for people who post occasionally, then I found the answer.

The answer lies in Medium’s history.

Ev wondered:

“…how do we increase depth of understanding, while also creating a level playing field that encourages ideas that come from anywhere?”

For Williams, in-depth information means publishing occasionally — I guess because it takes a while to write 3–7 minute plus stories.

The perfect blog post is a 7 min read.

Additionally, Mike Sall, Head of Product Science at Medium in San Francisco, is very interested in reader engagement.

To learn more about how to encourage them, a study was conducted on the optimal post length to retain readership.

The perfect blog post reads within seven minutes.

After that, reader engagement starts to drop.

Each point represents the average of all contributions of a given length.

Bottom Line

Keep in mind that Medium will generate your “read time” automatically.

You’ll see it at the top of your story. It looks like this.

example read time

From my experience, a 7 min read is about 1,400 to 1,600 words depending on how much multimedia content (images, videos, gifs) you’re using.

However, Mike recommends that this is only a guideline, as Medium has seen big differences in their results.

In the end, they tell you to write as much as you need to make your point.

There’s a huge difference between “read time” and “average reading time”. Learn more:

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