It was announced that Twitter’s newsletter service will be discontinued tomorrow. Apparently, it is already closed.
When I logged into my Twitter account a few minutes ago to remove a pinned tweet I realized this pinned tweet was deleted anyways.
“What the fudge?!” I thought.
My pinned tweet was a call to action intended to make my Twitter followers join my email list on Revue.
Elon Musk announced Revue would be shut down tomorrow, on the 18th of January 2023.
Apparently, the platform shut its newsletter service down already!
Nevertheless, you can still access the backend of your newsletter.
Simply ignore the announcement on the homepage and log into your Revue account.
From here, you can export a list of your subscribers.
Where to take your subscribers? 2 alternatives
1 — Substack: newsletter made fun
Substack positions itself as a leader in the creator economy, describing its goals to build a better future for writing.
I happen to have the most experience with Substack.
Substack was where I launched my newsletter in October 2022 from scratch to 373 subscribers.
I might be a little biased, but it’s my clear favorite because it has done a great job of simplifying the task of creating a newsletter.
I love my open rates of 30–60%.
I took my Revue subscribers with me to Substack.
You can join my newsletter and read my latest issue here.
2 — Ghost: more than a newsletter
On YouTube and Google, you’ll find a lot of comparisons between Substack and the competing platform Ghost.
To be honest, I think you’re comparing apples with strawberries.
Substack is the strawberry. It’s a pure newsletter platform.
Ghost is Substack’s main competitor and so much more than a newsletter service. It’s an all-in-one platform. You can create a website, blog, and newsletter.
However, you can build an email list with this tool.
You could also grow your email list on Gumroad, ConvertKit, Podia, Teachable or Thinkific.
The future of newsletters
In their article Are We Past Peak Newsletter? The New York Times predicts that the newsletter bubble may be ready to pop.
In my opinion, everything in the news industry has its ups and downs.
Newsletters are no different.
Newsletters are still an important tool for creators and (small) business owners.
- Around 4 billion people globally used email in 2021.
- This number is estimated to grow to 4.5 billion by the year 2025.
- The average Twitter user, for instance, only reaches 1% of their followers.
- The average email marketer gets anywhere from 15–30% open rates from subscribers.
Besides hitting the paid button on Substack you can also use your free newsletter to offer your services and sell your courses.
A few hours ago, my husband started the pre-sale of his .NET Web Academy via his newsletter…
His email subscribers like and trust him. They want to learn from and with him in his Academy.
Email lists are the most precious asset of your business.
Elon Musk shut down Revue but there are many other alternatives. My recommendation is Substack.
Keep in mind that although you offer your content for free there is always the opportunity to go paid OR sell your services, as my hubby did today.
Since I was asked by several writers and creators to help them grow their email list (and I can’t take on more students/clients at the moment), I’ll share further details within the upcoming weeks.