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Apple To Spend $1 Billion a Year on Movies Coming to Theaters

  • 1 min read

The pandemic led to the decline of movie theaters and the growth of streaming. Now theatrical distribution is regaining popularity.

Apple plans to spend $1 billion per year on producing movies for theatrical release.

The company’s aim is to market Apple TV+ and elevate its presence in Hollywood.

Apple vs. Netflix

This strategy contrasts with Netflix, which primarily focuses on releasing its films on its streaming platform, sometimes with simultaneous theater releases.

The pandemic led to the decline of movie theaters and the growth of streaming.

This shift prompted studios like Warner and Disney to create more original films for their streaming services.

Theatrical distribution is regaining popularity.

However, as streaming giants now prioritize profits over subscriber growth, theatrical distribution is regaining popularity.

Warner and Disney-owned studios are refocusing on theater-first releases, followed by streaming availability.

Apple is set to release its movies in thousands of theaters for at least a month, as per Bloomberg.

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