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Bluesky Is Opening to the Public (And I Couldn’t Care Less)

  • 7 min read

I am deeply tired of all the changes and new shiny platforms.

I have a confession to make.

I’m deeply tired.

Not only because of the sleepless nights with my baby girl but because of…

photo credit: SEJ

Apparently, there are many people out there who are super excited to join the latter.

Five hours ago, that’s what Bluesky shared:

photo credit: Bluesky

They were seeing so many signups that their servers hit their limits.

When I heard about the latter today I didn’t feel excitement. I felt… fatigued, exhausted, bored.

What did you expect?

Should I say:

“Yeah. It’s not invite-only anymore. Finally, I can join and try it!”

photo credit: Bluesky

That’s not what I thought when the Washington Post broke the news yesterday.

I think it’s just another shiny object.

Another pop-up social media site.

Do you remember Mediums’s Mastodon community?

Dead, am I right?

Maybe a handful of Medium writers are using it. I was excited at first because it’s a Berlin-based startup, but soon lost interest in the fediverse.

Are you (still) using it?

Is this a “community” where you can interact with other Medium writers on a deeper more personal level? I don’t think so.

But let’s come back to Bluesky.

So what’s this Bluesky I’m talking about?

Maybe you’ve heard about this “rival of X” already because it offers a weird community experience.

It used to be invite-only, but now it’s for everyone, according to the Washington Post.

Here’s what people say on Reddit, X and in the news about the shiny features of Bluesky:

Bluesky is all about laughs.

I heard some are enjoying the jokes here. 9gag has changed a lot. Too much politics.

So people love the jokes over there.Bluesky isn’t like most social networks that get boring fast. It’s always been full of life, mixing fun politics and jokes.

It’s even more fun than Mastodon or Threads, thanks to its cool community.

Publishers find it useful.

Bluesky’s special feeds let followers see all a publisher’s stories and updates from their reporters. They can also label posts as true or false, helping to build trust.

This kind of customization isn’t possible on other platforms.

Bluesky makes sharing online easier for everyone.

It’s decentralized (as Mastodon). Sometimes, making things less controlled can mess up the experience. Apparently, Bluesky figured it out.

You can look up anyone easily and follow special feeds anyone can make.

Developers love Bluesky

…according to my husband, who is a full-stack software developer. In the past, building stuff with X’s API often ended in disappointment.

Bluesky lets them do what they’ve always wanted: use all the posts, make their apps, and run their servers. As more people join, there’s a bigger chance for developers to create cool things.

Plus, Bluesky is made to last, at least that’s what The Platformer shared.

Right now, Bluesky runs the show with its AT Protocol.

But the plan is to let a web standards group take over, making sure it stays open and grows.

This could make Bluesky a lasting part of the internet, just like email and web protocols, my husband explained to me.

What I like is that you can filter out stuff you don’t like or see everything.

Soon, there will be even more options to control what you see.

Would be awesome for Medium ^^

This is how Bluesky makes me feel

Deeply tired!

All those hot and fresh platforms and changes on Medium are just making me tired.

I’m fed up with all the new X replacements and changes being announced every month.

I know, I’m not alone.

Actually, I’m in good company.

There are so many writers and creators out there who say:

  • I don’t want to join Threads. It’s not my cup of tea and not a brand-new way of interacting as TikTok with short (dance) videos used to be.
  • I don’t want to use another shiny feature on Substack.
  • I don’t want to join Bluesky.

I suffer from platform fatigue

Here’s what a writers friend said the other day:

Kristina, you suffer from platform fatigue.

He’s right.

I do. I really do.

About ten years ago, I already felt this in my role as social media manager in an international marketing agency.

And now I feel it as a part-time creator.

There’s so much going on.

It’s all just too much.


I bet you feel it too.

I don’t feel pressure to follow the next X-rival

I’m not afraid or suffering from FOMO — the fear of missing out.

During my over 15 years as journalist, social media, marketing and brand manager, I learned to embrace JOMO — the joy of missing out.

Our clients have paid me to tell them which hot and new platform they should and shouldn’t get on with a brand.

Fast forward to today, as part-time creator, I often join new platforms to see what all the noise is about and share my experience while experimenting with them.

But I also know that every new shiny platform comes with a price — my limited attention and time.

I don’t have employees or an agency to help me.

I focus on my YouMeSu triangle

  • Medium is my writing platform. My home. I share at least one post per day (except I’m on maternity leave) and love to connect with people around the world.
  • Substack is my newsletter platform. It allows me to grow my email list and connect with my audience on a deeper level.
  • YouTube allows me to go beyond words, show myself on camera and create valuable video content.

If you feel it too that’s only human

When you have 10+ social apps on your phone, you realistically only use 2–3 of them.

Using all of them is too much. Right?

Same for content creation.

If you don’t have a partner, employee, or social media agency to help you, you need to focus on the platforms that will benefit you the most as a part-time creator and writer.

Practice the joy of missing out and simply do… less!

It’s very healthy and prevents you from burning out.

So what do you think about Bluesky? Any experience or do you want to try it? Would love to hear from you.

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