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Boom! Why I’ll Leave Medium And Start My Own Newsletter

  • 7 min read

and how to bring Medium subscribers to Substack, ConvertKit or MailChimp

A few months ago, I experienced a knife-to-the-heart moment.

I received this message:

2 people have unsubscribed from your list.

…*knife to the heart*

You work so dang hard to get readers ON your list, it really hurts to watch them go.

Luckily, I received around 30 insightful comments and emails from my 200+ subscribers in response to my post about the future of my Medium newsletter.

During the holiday break, I evaluated the feedback I received and made the decision to start my own newsletter in 2022 — and grow outside of Medium.


Medium’s newsletter feature has several flaws

Medium’s newsletter function is a nice tool but it has its flaws.

Despite all the positive feedback I received, here are the top 3 knife-to-the-heart moments for my followers:

#3 — Boom! Bombardment

Label vector created by brgfx

Boom!

Based on the feedback I’ve received, I found out that 10% felt bombarded by my Medium posts.

Usually, I post several times per day; 1x long form, 1-2x short form posts.

Unfortunately, Medium doesn’t offer a daily or weekly digest.

It sends out several emails.


#2 — Promotional

brgfx — de.freepik.com

I subscribed to get the newsletters of all of my BootCampers to stay up to date.

My conclusion:

Most of the Medium newsletters I receive are rather annoying.

That’s because they are not really newsletters, but promotions.

They make us click to see more.

Moreover, you get several emails per day.

If you subscribe to get emails from one writer that’s still okay.

But when you opt-in to get emails from several writers, then you really feel bombarded.

You are annoyed, because you can’t read them right inside your inbox.


#1 — Annoying

brgfx — de.freepik.com

With Medium’s latest update, you can now import email addresses from ConvertKit, MailChimp, Substack, your blog, and Co. to your email list on Medium and send them your stories.

Unfortunately, this is annoying too.

All of my stories are metered (=behind the paywall) to earn money in the Medium Partner Program. Meaning, a short preview of the story appears in the email directing openers to read more on Medium.

Your email subscribers do not have to be members to receive your emails but (!) they are only allowed to read three articles per month for free.

I’ve heard that it’s annoying when you click on an article you want to read and then get a notification that you can’t continue reading.


The future: My personal newsletter

laptop with tea
freepik

Based on the above analysis, I used the holidays to ask myself:

How does an email look like that people actually want in their inbox?

As a brand manager myself, I know that the goal of a newsletter is

  • to connect with your audience
  • to build your personal brand.

Medium’s newsletter feature offers this only partially.

Moreover, a personal newsletter usually is like a little essay, designed to be read right inside your inbox.

It’s written in an intimate, less formal tone of voice.

“Take the simple newsletter. It is one of the best ways I know to build the community and culture of your brand.” — David Hieatt, marketing guru

As a writer/creator, your newsletter is a line of communication with your true fans.

The fans who want a relationship with you beyond a social platform like Medium.

This is why email marketing still delivers the highest Return on Investment (ROI) in comparison to any other channel. It’s 4,400%.

Making it one of the most effective options available.


A quick overview of the most relevant email newsletter providers

I’m still in the middle of figuring out which email newsletter provider I’ll choose.

Here are my four favorite email newsletter providers, I also recommended to my latest Bootcampers:

  • Substack
screenshot by Kristina God

Top Writers such as Nicolas Cole postulate Substack is the next big blogging platform for writers and in the future, everybody will have his/her own newsletter on Substack.

You can write for free and also offer a paid newsletter, such as one of my latest boot camper Trisha Dunbar (She/Her) does.

Also, my student T Mann will start her Substack newsletter Life is what you make it soon:

  • ConvertKit
screenshot by Kristina God

Do you know The Daily Stoic? Well, bestselling author Ryan Holiday of The Daily Stoic, Ego is the Enemy and The Obstacle is the Way started his career on Substack.

Substack was the foundation of his marketing strategy.

He used ConvertKit to build a successful daily newsletter about stoicism and the rest is history.

  • MailChimp
screenshot by Kristina God

My husband is a successful part-time YouTuber and online instructor on Udemy.

He manages his email subscribers from various social media platforms via MailChimp.

It’s easy to use and free to use for up to 1,000 email subscribers.

  • Revue
screenshot by Kristina God

Revue is from Twitter.

What I love about Revue is that it’s directly connected with your Twitter account.

My Medium friend Hudson Rennie has a newsletter called Life’s hard. Let’s make it easy.

screenshot by Kristina God

How to import your Medium subscribers to Substack and Co.

If you want to take your Medium subscribers with you and import them to MailChimp, Revue, Substack, or ConvertKit, follow my lead:

  • Click on Audience Stats
  • Click on Email Subscribers — See more details
  • Click Export this list.
screenshot by Kristina God
  • Click on Export list
screenshot by Kristina God

Now you can export your subscribers:

screenshot by Kristina God

You’ll get an email from Medium with the download request.

screenshot by Kristina God

Now you can download a list of your subscribers.


How to convert a .txt file into a .csv file

Medium provides you with an email export as a .txt file only.

screenshot by Kristina God

Unfortunately, Substack and Co. need a .csv file.

You will need to convert the list to CSV using a spreadsheet export.

Medium Support

My husband was so kind to explain to me how to fix this.

It’s pretty simple:

Just rename the file with .csv at the end.

screenshot by Kristina God

Final Takeaways

I’ll leave Medium and start my own newsletter in the first quarter of 2022.

My Medium subscribers will of course still have the possibility to receive an email when I publish a Medium story.

I will only send my long form articles to their inbox.

No short form pieces anymore.

Moreover, my subscribers will have the opportunity to get to know me better via my personal newsletter/s, get freebies, ebooks, early access to videos, my Bootcamp, and Co. — I will offer this service outside of Medium.

My personal newsletter will help me to connect with my audience more deeply and grow my personal brand.

© Kristina God



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