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Email List vs. Medium Post — Which Pays Off More?

  • 2 min read

There’s a clear winner!

Often people forget that Medium is a social media platform.

As such, I’d love to compare this platform today with starting and growing a healthy email list.

Let’s cut the fluff and talk about the facts:

  • According to Litmus, social media only returns $0.02 for every $1 invested. Whereas an email list generates $36 for every $1 invested.
  • According to Campaign Monitor, email is 40 times more effective than social media at generating actual purchases.
  • According to Sale Cycle, 50% of people make at least one monthly purchase after opening marketing emails. 59% indicate that emails have an impact on their choice to make a purchase.

The stats cannot be contested

Building and growing a healthy email list is definitely worth it!

Next time you worry about your earnings, better start creating your Substack newsletter to be prepared for the future.

Are you on the fence? What’s holding you back?

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