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Experimenting Is Part Of Medium’s DNA

  • 1 min read

Good or bad?

Recently, Medium’s new CEO Tony Stubblebine shared in an open letter:

“Medium has a reputation as a company that has tried a lot of experimental approaches. Experimenting is part of who we are.”

You might wonder:

Is this a good thing?

The downside is that Medium laid off 30% of its staff and one of the reasons is experimenting.

The upside is as Marketing guru Seth Godin says:

“The best experiments are experiments on purpose. They are done with rigor and intent. They are measured. They are designed to either fail or create an approach that can be scaled.”

Experimenting in public can create new opportunities.

Medium can take feedback from the community and incorporate it into its future plans for the platform.

The tipping feature is an experiment in beta too and it works pretty well, don’t you think?

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