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For Richard Branson, Fireside Storytelling Is A Key Creative Tool

  • 1 min read

You can make use of it too.

Stories are important not only in explaining who we are but also in who we want to be.

Which is why many companies are trying to harness their transformative power.

Richard Branson told Forbes:

‘Telling a story is one of the best ways we have of coming up with new ideas, and also of learning about each other and our world. It’s been happening since humans first inhabited the earth…’

He has a hand-carved ‘fireball’ that his team gathers around for brainstorming sessions on his island.

Fire effects or creativity.

  • Why not sit next to a fireplace or candle when writing at home?
  • Why not share your Medium stories with your friends and family by firelight?

I put on a candle while writing this and it really helped get my creative juices flowing.

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