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From Zero to 50,000 Subscribers on YouTube Within 2 Years

  • 5 min read

Two years ago, my husband started from rock bottom. Today, his subscriber numbers are ticking up.

This is how it all started:

and this is where it’s now:

Two years ago, my husband started his YouTube journey with:

  • a handful of subscribers
  • zero to no views
  • no idea what he was doing

Today, he organically hit 50,000 subscribers — without gaming the system or begging bots to click his videos.

Plus, he can watch his subscriber numbers ticking up every single day.

I don’t share this to brag.

I share this to show you what’s possible if you (finally!) become strategic, intentional, and crystal clear about your content strategy.

Things can change quickly in the content creation game.

Within two years, my husband Patrick God transformed his YouTube channel from zero into a healthy and growing channel and a valuable asset.

If you‘re hot on the heels of starting a YouTube channel in 2024, I want to tell you all about what Patrick has learned over the last two years.

Let’s get to it.

Creators often get lost in the what, how, where, and when.

Oftentimes people just start creating videos on YouTube.

They are randomly creating videos.

They are super excited to jump into the what, how, where, and when.

Create an account. Start a YouTube channel. Publish a video.

But these are all tactics and often we get lost in them.

At the end of 2021, my husband and I left everything behind and moved to an island on Germany’s west coast where we could work from home (full-time).

We wanted to make 2022 our year and see whether we could start and grow a sustainable online business that would help us live life by the seas we truly love.

Back then, we both knew one key element of our part-time business was missing

A clear sense of who we were serving and why.

During a walk through the dunes, I (as a marketing manager) asked Patrick about his ideal customer. With eyes wide open he looked at me. He had never heard of the ideal customer.

“No worries. It’s not rocket science.” I said.

“It simply means you should know the age and gender of your customers. The channels they are using and goals and pain points they have.”

Before we would start brainstorming Patrick’s ideal customer I added one more thing:

“You also have to think about how you can serve your ideal customer.”

Two hours later, we were happy because Zak was born.

Zak is Patrick’s ideal customer.

He’s male, 28 years old and he’s looking for a job as a programmer or is thinking of applying for a new job with a higher salary and better technology. Patrick’s tutorial videos can help Zak get a job or climb the career ladder (in another company).

Creators often don’t stick to their customer’s expectations

There are hundreds of thousands of stories about consistency as the key for any (part-time) content creator.

If you want to become a YouTuber it’s the same old wisdom.

You not only want your ideal customer and subscriber to know what your channel is all about.

You also need to tell them:

This is what I’m going to be doing here. This what you can expect. This is my job-to-bed-done.

So it was clear to Patrick that he needed a cadence. Because of his full-time job and the dreaded Monday meetings, he picked Tuesday.

This way he could create his videos on the weekend and if our toddler is sick, Monday evening (or night).

He knew from other creator friends that to be consistent, he needed to stick to that (boring) schedule.

So he published a video every Tuesday for two years (except when he was on parental leave).

Here you can see his latest videos:

There’s a cadence.

That’s what people love.

This was sitting in my drafts folder for way too long. As part of my “spring cleaning”, I am sending out all my drafts :D I have 500 drafts.

For more, subscribe to Kristina’s newsletter, where I’ll soon share the full story with current numbers and exclusive insights. Patrick is about to reach 54,000 as of today.

Patrick God congrats!

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