Let me introduce to you the Dollar Shave Club.
Have you ever heard about the so-called Dollar Shave Club?
We got you. We spend our days focused on helping you look, feel, and smell your best.
A friend from New York City told me about this innovative startup yesterday.
They went from zero to selling for more than a billion dollar within four years.
They are so creative, and innovative, and do things so differently that I just had to share…
The 5 things you can learn from the Dollar Shave Club (DSC) about Marketing:
5 — Transformation:
All men reading this may remember the old days when you had to go into a grocery store and ask whether you could get some razors from the lock and key cabinet 😅
Dollar Shave Club disrupted the shaving industry.
They transformed the typical business model by offering a recurring membership model.
…by delivering “F*cking Great Blades” at an awesome price, right to your door. DSC
4 — Positioning:
Instead of selling razors one-off you sign up to get your favorite products on a regular basis.
We’ve been listening to our Members’ needs ever since, and now have you covered from hair to toe with a growing list of top-shelf grooming products. DSC
3 — New Way:
This is a totally new way to buy and sell razors.
You also get exclusive savings on their products, gifts, or rewards on your birthday, 30-Day Money-Back Guarantee, and Club Pros to answer your questions.
2 — Branding:
You can customize a box of products just for you and join the Dollar Shave Club with other like-minded people.
1 — New customer experience:
Shopping razors went from being ridiculous to convenient.
You pay your membership on a monthly basis based on the products you want to receive.
I love the flexibility of this service and the quality of the products. My bathroom has received a serious upgrade, states one customer on their DSC website.
The Bottom Line: Do things differently to be successful
The common thread of all 5 points mentioned:
- Back in 2011, the startup Dollar Shave Club dared to do things differently.
- They were pioneers.
- Today, they are very successful with their membership model.
Instead of being obsessed with other online entrepreneurs and successful influencers start doing your own thing.
Rooting for you!