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Have You Heard Of Apple’s New iOS Update And What It Means For Your Email List

  • 1 min read

It’s a major change and has a widespread impact

Email is one of the best ways to communicate with your audience.

According to Mailpoet, ‘it’s fair to assume that about 30–50% of your email list is using Apple Mail and Apple devices to open emails’.

Effective September 2021, Apple released an iOS 15 update.

This update means a major change.


Because it gives mobile users new email privacy features that block third-party email service provider software from tracking.

Meaning: You can't measure anymore one of the most crucial metrics in regard to effectiveness — the email open rate.

The latter is an excellent data point to use when you grow your email list.

This isn’t the first time there have been major changes, and it won’t be the last.

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