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How Much Are 1000 Newsletter Subscribers Worth?

  • 3 min read

Start a newsletter in 2024

Most of us are starting from scratch and facing the daunting task of securing those first 1000 subscribers but it’s worthwhile and pays off.

In my “Substack for Beginner series”, I love to answer questions from my community.

Today, I aim to provide you with a comprehensive answer to the question:

“What is the general value of having 1000 newsletter subscribers?”

You’ve taken the first bold step into the world of newsletters — deciding on your niche, setting up your tech stack, and even sending out those initial issues.

But if you’re like most newsletter creators, you’re now faced with a pressing question:

“Where do I find your next subscriber, and the one after that?”

Remember, you started your newsletter with a purpose — to build a thriving business. And businesses are all about making money.

To achieve that goal, you’ll need to grow your subscriber base at a relentless pace. Why?

Because when you reach 1000 subscribers, the magic begins.

At 1000 subscribers, you’ll find yourself in a much better position to:

  1. Attract sponsors
  2. Make affiliate sales
  3. Create and sell your products
  4. Launch a premium newsletter

More subscribers translate to more income.

But how do you get there?

Do you have a concrete plan to attract subscribers?

If you already possess a large existing audience, that’s fantastic — you’re ahead of the game. However, most of us are starting from scratch and facing the daunting task of securing those first 1000 subscribers.

Here’s a general rule of thumb: each subscriber is worth approximately $1 per month.

So, let’s do some quick math:

1000 subscribers x $1 per month = $1000 per month

Anecdotally, based on my experience as a PR and Communications consultant and marketing manager deeply involved in email marketing since 2011, I can confirm that this rule of thumb holds in the long run.

While you may experience slight fluctuations from month to month, this estimate is incredibly accurate.

So, there you have it — the path to unlocking the true value of your newsletter lies in your ability to attract and retain subscribers.

With 1000 loyal readers, you’ll be well on your way to a more profitable and sustainable newsletter business.

In 2024, it’s time to focus your efforts on growing your email list.

Tell me, how many subscribers do you have and which email service provider do you use?

I use Substack and I love it. Join my wonderful Substack community to learn more and grow your email list

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