It’s a gateway.
Although Medium’s CEO Tony Stubblebine apparently doesn’t like short-form content, (I guess because Google prefers long-form stories), that’s what I do.
I create short-form content on a daily (!) basis.
Some call me the “Shortform Queen” on Medium because I’ve mastered the art of short-form writing.
You can do a ton in 60 seconds.
A short-form story is a 60-seconds read.
Of course, I can’t put all the details and information in a shorty but it can be so compelling that people click on my long-form story at the bottom.
Almost all my short-form content is just a gateway.
Short form and long form work together.
To me, the 60-sec content is the marketing for my long-form stories.