This Wall Street Journal bestseller author has the recipe for quality content
Are you a writer?
If you’re reading this, then the answer is yes.
Whether you’re a blogger, a marketer, or just someone who occasionally writes on social media, we’re all writers in one way or another.
That’s why Ann Handley’s Wall Street Journal Bestseller, “Everybody Writes”, is so important.
Ann argues that in today’s digital world, everyone is a publisher, and everyone is in marketing.
That means we all need to learn how to communicate our thoughts more effectively through writing.
Forget storytelling; better tell a true story
Ann also emphasizes the importance of telling a true story well rather than simply focusing on storytelling.
By following her recipe for creating high-quality content…
Utility x Inspiration x Empathy = Quality Content
… you can create quality content that engages and resonates with your readers.
When the value of any number is multiplied by zero, the end result is zero — meaning useless.
What does it take to write quality content?
According to Ann, quality content needs to have utility, inspiration, and empathy.
The key is to make sure your writing includes all three components.
Utility means creating content that solves your customers’ problems or makes their lives easier.
Your article helps people.
Inspiration comes from what moves you, whether it’s data or a podcast that inspired you to write an article.
It’s super important that your text sounds like it could only come from you.
Empathy means focusing on your readers, making your content all about them and how your product or service can help them.
So why not take a page from Ann’s book and work on improving your writing skills?
You might be surprised at how much better your writing becomes and how much more effective your content can be.