It has a high domain authority
I get constantly asked this question:
Is it worth blogging on Medium?
My short answer is:
Yes, it is.
- Medium has over 160 million users.
- It has over 700,000 paying members.
- It has a reputation and is known for its quality content.
There’s a metric that you have to keep in mind when you start blogging.
It’s the Domain Authority (DA). This is the search engine ranking score. It predicts how likely it is that a website is ranked on a search engine.
If you start a blog it will get a DA of 1.
Medium, as a well-established brand, has a DA of 94.
This means it’s on the level of mega brands such as Amazon or Facebook.
To sum it up: