Why you should mix trendy topics with evergreen content.
At the moment, I’m experimenting a lot with timely news hooks.
I write about…
- Jeff Bezos’ ex-wife giving away billions
- Elon Musk becoming the wealthiest person on the planet or…
- the latest food trend Cowboy Caviar.
While chasing trends can be fun, and increases your views, reads, and exposure, the efforts you make often don’t last.
That’s why I love to do a bit of trendy and a lot of evergreen content.
Evergreen content sells a lot less in the beginning but over a long period of time, it will consistently make money.
Because it has a long tail, you’re seeing money coming in every day on the evergreen.
That’s what makes it so powerful!
The timeless and classic approach will last.
If you want to make it last, write evergreen stories.