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Republish! Don’t be Afraid of “Duplicate Content”. It’s A Lie “SEO Experts” Told You

  • 2 min read

Let’s demystify “duplicate content”.

I’ll tell it like it is.

Duplicate content is a lie you’ve been told by an SEO expert.

Today I interviewed a SERP (Search Engine Results Page) expert and he highlighted that it’s only relevant if you take the work of someone else and republish it.

If you republish your OWN content, for instance, your Substack newsletter on Medium or vice versa, this is not duplicate content.

However, you have to be clear about where your “home” on the internet is.

  • Is it your social blog on Medium or your newsletter?
  • What is your #1 priority?
  • Where do you publish the most?

It’s smart to link back to your original piece.

You can also set a canonical link when you publish a story from your blog on Medium.

On Substack, you can’t use a canonical link but you don’t need to worry about it. In the newsletter, you can say (if you want) that it was previously published on Medium.

BOOM! Demystified!

More in an upcoming interview on my YouTube channel.

Stay tuned.

Here’s my latest interview with Medium and Substack writer Ossiana Tepfenhart:

Ossiana also says:


So don’t overthink it and start republishing.

You're future writer self you will thank you for it.

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