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Snackable Content is The Number One Trend in 2023

  • 1 min read

Adapt to the future of content marketing and succeed.

What do you do when you read anything online?

You scan.

With hungry, impatient eyes.

And you’re not alone.

🐠 Your audience is a bunch of goldfish.

Please don’t take this personally.

We’re all goldfish.🐠

When it comes to reading stuff online, we all have almost ZERO attention spans.

That’s called the internet brain.

That’s why snackable content is the future of online writing.

What’s snackable content?

Snackable content is…

  • short form
  • engaging
  • easily digestible
  • able to be shared easily.

Its purpose is to communicate the message as quickly as possible.

Instagram, YouTube, TikTok, Pinterest, and BuzzFeed are built to cater to the needs of online brains and goldfish.

How to create snackable content on Medium?

1 — Repurpose a long form post and create multiple small snacks.

2 — Pick one key takeaway people highlighted and create a short form post.

3 — Link to your long form story at the bottom of the snackable content for more.

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