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This CEO Fired His Employees, Then Started Crying and Got Brutally Mocked

  • 5 min read

This is what one of the guys who was let go by “the crying CEO” said about being vulnerable online.

The CEO of the marketing agency HyperSocial shared a selfie on LinkedIn.

That’s not an unusual thing to do.

But this picture was different. It stood out from the crowd, made people think, engage with it, and share it.

In the post that went viral Braden Wallace is crying.

The 32-year-old shared that he feels miserable about firing his employees and hurting others.

He admits his faults and failures.

He said it was the “hardest thing” he has ever had to do in his career and that the dismissals were “(his) fault” because of a decision that he made back in February 2022.

He added:

“Days like today, I wish I was a business owner that was only money driven and didn’t care about who he hurt along the way” said Braden. “But I’m not.”

He made this mess his message and received tons of negative comments

Although some called it a PR stunt and started attacking Wallace, I think it’s powerful to make your mess your message, dare to be vulnerable online, and share how you feel — especially in times of a recession.

However, the LinkedIn post generated more than 30,000 reactions, with around 6,000 comments, and about 500 shares to date.

Most of the reactions were negative.

One critic wrote:

“I am sorry, your post causes bad feelings at me. This is more about YOUR feelings and not about the feelings of the people you had to lay off. That looks a bit like self-pity.

This is what one of the guys who was let go by the crying CEO on LinkedIn said

According to HyperSocial’s LinkedIn page, the company, which was founded in 2019, has about 50 employees.

Noah Smith, one of the people Wallace had to let go of, shared his feelings about his situation and people mocking his former boss’s post:

“Yesterday I was just a guy working really hard to help keep a small company afloat. A guy with 2 daughters, an amazing wife, and co-workers he trusted and appreciated more than he could imagine.

Yesterday at 4pm, I jumped on a call with Emily Chucta — COO of HyperSocial, and she tearfully told me that the company didn’t have the funds to continue employing me.

He added:

There are countless posts of people mocking Braden’s post, with pictures of them crying and then nothing but cynicism and hate and mistrust of what he was saying.

Do you have nothing better to do with your day than scroll LinkedIn looking for people to bring down?

Because whatever others on LinkedIn say, people who don’t work in the company, don’t know the CEO or any employee, or were part of the messy situation shared, the only feedback that’s important is from the employees “the crying CEO” had to let go.

Noah Smith is looking for a new boss that’s just like his old one

As a family father with two kids in the house, he Smith has this message for all people reaching out to him for an interview:

To those who would look to hire me, I’m only interested in working for people like Braden Wallake who has a positive outlook on life.

I’m not interested in working for you if you think working more hours ONLY to make more money is the most valuable way to spend your time.

CEOs are only flesh and blood too.

In a phone interview with Bloomberg, “the crying CEO” also said:

“What no one sees is all the direct messages this has started, of CEOs reaching out saying they are worried they have to do something similar.”

Final Takeaways

LinkedIn has changed.

It’s not a platform anymore where companies exchange business and sales updates and corporate news.

It’s a networking platform where individuals share their personal stories and anecdotes. There are so many beautiful examples — especially from employees.

However, it’s sad to see that making yourself vulnerable as a CEO of a small company on LinkedIn makes you a target for people attacking you, spreading hate and cynicism.

What’s your opinion?

  • A — I feel sick because of all these native comments on social media.
  • B — I also hate to fall asleep and have arguments with people in my head I don’t really know but who attack me.
  • C — I applaud vulnerability!
  • D — It was just a pitying self-post and a PR stunt.
  • E — I think more CEO will follow and will have to let go of employees.
  • F — This selfie was cringe-worthy… sorry.

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© Kristina God

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