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TikTok’s Parent Company Is Now The Most Valuable Startup and Will Take Over The World With Video

  • 2 min read

ByteDance is on fire.

It starts with this news flash:

It’s shocking but no one is truly reading your stories on Medium.

Why?

Your audience is a bunch of goldfish.

They scan.

With hungry, impatient eyes.

When it comes to reading or consuming stuff online, we all are — in the sense that we have almost ZERO attention span.

That’s why video will take over the world.

The key to capturing attention in today’s attention economy is:

  • short and easily digestible bites of infotainment

Although TikTok expanded its maximum video length, 7 to 15 seconds is standard.

That’s why it’s no wonder that according to Forbes, ByteDance is now the most valuable startup in the world.

It’s TikTok’s parent company and has an estimated valuation of $360 billion.

In fact, the Chinese social network…

TikTok is like fast food

People love fast food and fast content.

So TikTok is perfect for all goldfish out there.

According to Dr. James McQuivey of Forrester Research:

One minute of video is worth 1.8 million words.

© Kristina God


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