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Twitter Will Shut Down Revue — What You Need to Know and Where to Switch to

  • 6 min read

How to take your Revue subscribers with you

Revue is very similar to Substack.

It’s run by Twitter and serves as a newsletter platform that can also be used as a blog.

A few months back, I built a newsletter called “Online Writing Made Short & Sweet” via Revue.

Why?

I liked the integration with Twitter where I’m hanging out every day to connect with other creators and Medium writers.

Here you can see the directly embedded subscribe button on my Twitter profile:

Kristina God on twitter with revue integration
Kristina God on Twitter

When people like a tweet, they can easily subscribe to my newsletter and I can grow the most valuable asset in my business— my email list.

Since Elon Musk cut Twitter in half (laid off thousands of employees and wants to charge $8 for Twitter Blue) I’ve done a lot of research.

According to internal documents, Twitter will shut down its newsletter publisher Revue by the end of 2022.

Why will Twitter shut down Revue?

Twitter bought Revue in January 2021 at the peak of the newsletter boom during the pandemic.

Before the Twitter acquisition of $44 billion closed, it was reported that Twitter wanted to make less of an investment in newsletters.

During the pandemic, newsletters were booming (as the whole creator economy).

As The New York Times asked lately: “Are We Past Peak Newsletter?”

In fact, Twitter is in good company with cutting back on newsletters.

Zuckerberg will kill its publishing service Bulletin at the beginning of next year as well.

Will Twitter offer another newsletter service or integration?

The newsletter shutdown is part of a broader overhaul of Twitter features.

I don’t think that Musk will replace Revue with something that helps integrate other newsletter platforms into Twitter.

Newsletters don’t seem to be part of Twitter’s future plans.

What should I do with my Revue subscribers?

My recommendation is to export your Revue subscribers as soon as possible.

You never know what will happen next on Twitter. Maybe they’ll shut the service down from one moment to the next.

Here’s how to export your subscribers:

  • Log into Revue (via Twitter)
  • Go to your Dashboard
  • Go to Subscribers and select Options
  • Export your subscribers
Here’s how to export your subscribers:
Kristina God Revue

You’ll get an email where you can download your active subscribers in a .csv file.

email revue
Kristina God email Revue

Which newsletter service should I trust and switch to?

I already moved my newsletter to the writer-centric publishing platform Substack.

On October 31, Substack warned in an announcement:

“Twitter is changing, and it’s tough to predict what might be next.”

What I love is that Substack is not just email.

In the last past weeks, I’ve shared a lot about Substack’s new mentions feature, cross-posting, and Substack chat.

I’m also part of their Substack Video Beta where you can record and upload videos directly in a Substack post.

Additionally, I like that your newsletter is discoverable through the Substack network and you can easily offer a paid subscription.

I don’t like Substack. Are there other options?

You can use Gumroad, Ghost, Podia, MailChimp, ConvertKit, or Medium.

How to get my Twitter followers on my newsletter?

Someone letting you into their inbox is a way bigger deal than someone just following you.

If you’re thinking about leaving Twitter but you don’t want to leave your following behind, my recommendation is to pin a tweet with a link to your Substack newsletter to your profile.

Technology columnist for the Washington Post with 300,000+ subscribers, Taylor Lorenz, shows how to do it:

Taylow Lorenz Substack Twitter
image credits: Twitter Taylor Lorenz

Taylor updated the link in her Twitter bio stating she has a Substack

Lorenz is taking it to the next level, changing her Twitter name to a call-to-action you can’t miss:

“SUBSCRIBE TO MY SUBSTACK”

She also linked to her Substack in a pinned tweet to ask her follower base of more than 300,000 people to join her Substack.

What does the Revue shutdown tell us about the future of (paid) newsletters?

Twitter and Meta are in good company in reducing their investment in (paid) newsletters.

Substack cut advances for writers

To lure writers to the newsletter platform, Substack offered upfront payments to writers of certain newsletters.

Now the privately owned company is retooling its deals with creators and announced they will cut back on advances to writers.

The newsletter service Substack has cut back on advances to writers too.

The Atlantic is reassessing its program

Last year, The Atlantic also rolled out a program to rack up bonuses for converting readers to paying subscribers.

I’m not talking about $2 per member as on Medium, I’m talking about major bonuses: such as $400,000 for 14,500 readers or a base salary of $100,000.

Since the newsletter program had most likely only made a small contribution to The Atlantic’s business in general, the company is also now assessing how to continue the program.

Can I still get paid for my newsletter?

Ben Thompson who owns a media and tech publication called Stratechery has the answer:

“If you’re going to ask people to pay for a newsletter, it has to be something they’re not getting anywhere else.”

Bottom line

A lot of creators are using Revue just to have that newsletter subscribe button on their profile.

Although I really liked the integration with Twitter, staying with Revue just for the Twitter integration is one risk too many now.

I would export my subscribers as soon as possible and switch to another publishing service.

My recommendation is Substack.

I prefer a free newsletter to grow my subscriber base.

You can build a real connection and serious intimacy with your audience.


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