and should kill one of them
Medium readers don’t follow for single-minded expertise.
They follow for personality.
You need to let that shine through in your bio.
That’s why I check the bios of the (new) writers I coach first.
Moreover, I search them via Medium’s search bar.
Lately, I’ve discovered an awkward phenomenon I want to share with you.
This phenomenon I see on a regular basis
I’ll give you three examples.
Here it is:
I discovered my boot camper Trisha Dunbar (She/Her) has two accounts on Medium.
When I sent her my coaching email to inform her about this phenomenon she replied in our exclusive Slack group:
Bit concerned there are two of me on Medium!
Second me doesn’t show for me which makes this more worrying (…)
My boot camper Charles Waters has also two accounts.
In his case, I guess you would intuitively select the first one because the second one has no avatar.
Yesterday, I met John Couper. John reached out to me via email. He didn’t send me his Medium handle, that’s why I searched for him on Medium.
Again I found two accounts.
I accidentally had a look at the wrong one first before I found he also had a second one.
Here’s why you should kill your second you
#1 — It’s a hurdle
When people have to choose the right account it’s frustrating and definitely a hurdle.
#2 — It’s not professional
You have one personality. You have one voice. You are one brand.
When you want to brand yourself online you need to do it professionally.
#3 — It’s undermining your goals
Ev Williams, CEO of Medium, offers a relational platform.
It’s all about relationships and engagement. (If you want to learn more about the Let’s Get Relational idea, click here.)
Let’s assume a reader loved your article and wants to give you a shout out:
I loved Trisha’s very successful article The Life Lessons Gifted to Me By a Homeless Gentleman. Now I want to mention her article and tag her (= meaning to relate to her by typing @ and her name).
Let’s see what happens:
As Vidya Sury, Collecting Smiles exclaimed on Slack:
Gosh. I tagged you in a post I just published. Hope I got the right ‘you’.
Given these three reasons, you should definitely kill one account.
Yes! Kill it!
When you’re a paying member (if not, here you can become one) the true and correct you should have a green ring around his avatar as it pays the subscription.
Hint: The green ring is not easy to see.
Search your name on Medium’s search bar.
Chances are high there are two of you when…
- you had a free account before you became a Medium member
- or opened an account a few years ago.
Reach out to Medium Support (email: email@example.com) and ask them to kill your second account.
There is only one of you. You are the only you that there is.
Kill the other one!
👉 Thanks for making my words part of your day! Leave a comment below or write me an email at firstname.lastname@example.org if you have any questions.
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