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What Are The Demographics of Medium Users?

  • 2 min read

Spoiler: Medium’s users are young and male

As of November 2022, Medium is one of the 377 most visited websites on the internet.

It ranks 270 in the United States and has 145M monthly views worldwide.

In October 2022, the United States was the top country sending desktop traffic to Medium.com.

Similarweb

Then came India, the United Kingdom, Canada, and Brazil.

65% are male and 35% female.

Similarweb

On the desktop version, the largest age group of visitors is 25–34-year-olds.

Followed by 18–24-year-olds.

Similarweb

Medium’s readership is young, with more than 80% of them being under the age of 50.

I’ve analyzed the data provided by Similarweb and found out that Medium’s audience is made up mainly of tech-savvy people who like to ponder the future of technology.

Medium.com’s audience is especially interested in programming and Developer Software, Computers, Electronics, Technology and news.

Similarweb

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