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What is Ghost and Why Should You Care?

  • 2 min read

For instance, Ali Abdaal, Bernie Sanders, and Buffer are using it.

A story of mine is trending on Medium: Goodbye, Substack! “Platformer” Quits and Migrates Newsletter to Ghost — Here’s What You Need To Know.

It’s about the major tech newsletter “Platformer” that is leaving Substack.

Since it got thousands of views I was asked to offer more details about Ghost.

So here is what you need to know about the open-source platform Ghost:

  • all-in-one platform to run an online business
  • open-source content management system (CMS) and blogging platform that is designed for building and managing websites and blogs
  • good, solid infrastructure for internet and newsletter business
  • you can build a website, blog, membership, newsletter, etc. all in one place
  • its terms of service ban content that “is violent or threatening or promotes violence or actions that are threatening to any other person”
  • Ghost founder and CEO John O’Nolan committed to Casey that Ghost’s hosted service would remove pro-Nazi content
  • it has no plans to build a recommendation infrastructure similar to Substack (or ConvertKit)
  • no 10% revenue share
  • Ghost doesn’t seek to be a social network.
  • you can have an audience of up to 500 people for free, then you have to pay $9 up to $199 per month

Oh and Ali Abdaal, Bernie Sanders, and Buffer are using it.

Also Justin Cox from “The Writing Cooperative” is using it and recently migrated his subscribers from Substack to Ghost.

I like that Ghost is relatively straightforward — it does what it does very well.

I’ve only started digging into Ghost and will share more soon.

Here’s my trending story for more:

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