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Why Substack Is A Great Place For Book Authors (and Writers of All Kinds)

  • 6 min read


Especially rom-com writers should take advantage of the platform and others who want to sell their books.

I have a confession to make.

I’m deeply tired.

Not only because of the sleepless nights with my baby girl but because of…

  • Mastodon becoming the “Anti-Twitter”
  • Zuckerberg’s “new Twitter” Threads
  • Twitter becoming “X”
  • Medium “evolving” the Medium Partner Program

I’m not alone.

Actually, I’m in good company.

More and more people are sick and tired of all those changes and shifts over the past year.

As you can see on Medium, many new people join the platform with high hopes and then see it’s not as impactful as hoped — especially if you’re a book author.

This brings me to why I’m so enthusiastic about Substack.

Substack has a charming, old-school feel to it.

Its appeal lies in its alignment with the traditional ways we humans form connections.

Human-centric marketing is the answer

photo credit: One to One Global

“Human-centric marketing” is a concept I know from my day job as a marketing manager for an international company.

In essence, it says that the most human (companies, small businesses, personal brands) win.

Back in 2020, when I began blogging on Medium about parenting, psychology, and relationships, the comments section was a lively forum for interaction and no one was thinking about an “engagement rate limitation” or about gaming the system by commenting.

However, this dynamic changed, and the once-active discussions changed into something else (fewer comments except Boosted, spam comments, AI-written comments, and self-promo…).

In addition, since I’m also writing a lot about writing (since used to be a journalist and now as a marketer love to write about the platform Medium as well as Substack, Vocal, NewsBreak, Simily etc.), my follower count isn’t growing as it used to because Medium prefers personal stories.

This wasn’t necessarily good or bad, but it marked a significant change in how I connected with my readers and how I felt about my “home” online. Stories about writing can also be helpful, authentic, meaningful, inspiring, and vulnerable.

After adding Substack to my content triangle (Medium — YouTube — Substack) in 2022, I noticed a resurgence in the comments section, signaling a renewed engagement with my (new) audience.

Here’s an example:

In addition, my views are super nice and I feel read and seen:

My writings were being shared widely via cross-posts and re-stacks, and other Substack publications were endorsing my work.

More than 100 at the moment.

Writers are moving away from Medium

Increasingly, I observe writers and authors moving away from mainstream social media sites such as Medium to focus on smaller, more engaged communities like their Substack subscribers which they “own”.

Even influencers with large social media followings are shifting their focus to their Substack audience, such as author Nicolas Cole who used to be a top writer and top earner on this platform, which, though smaller, offers greater support for their writing and a more meaningful experience overall.

Melinda Wenner Moyer is another writer I love.

Melinda Wenner Moyer on X

“Is my kid the a*shole?” is the name of her Substack newsletter

Melinda Wenner Moyer on Substack

and “How to Raise Kids Who Aren’t Assholes” is her book:

book cover on X

I love her science-based approach. I’m a mom myself and she covers all the struggles and questions parents have, shares her experience, and talks with experts about our little devils.

I still remember when she had 10,000 subs. Now she has 20,000.

Melinda Wenner Moyer on Substack

Now she’s launching her second book based on the questions she got from the community on Substack.

Authors of all kinds are increasingly finding joy in sharing their work online and keeping their subs up to date. I love that.

The platform is missing rom-com authors!

In an interview with someone from the Substack crew, Substack said that the platform is missing rom-com writers!

So if you’re a rom-com author, this might be your chance. Her tip was to involve your audience in writing your love story for instance by asking about who she should fall in love with, what should come next, etc.

I'll share more about this in my upcoming interview with someone from the Substack crew which I’ll publish in a few days. So stay tuned!

This vague number next to the word “followers” often means nothing

Today, I’ve put a spotlight on the badass Anne Bonfert from Medium and how she went from zero to 180,000 which also gives you a feeling for the vague number next to the word “followers.”

Kristina God’s newsletter

Thoughts? Let me hear in the comments!

Join my Substack newsletter and read my latest issue about Anne:

Watch our interview on YouTube:

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